Dopeness Laboratories

markitecht:

The Challenge

Perhaps you have been doing some split testing with your landing pages, particularly ones close to purchase.

Maybe you’ve done nifty things like change call-to-action buttons around and test the impact and WOW you are getting a nice 50% bump in people clicking that Buy Now! button.

Here’s a real test running in Performable. This is a late-in-the-funnel page seen only by people who are at least remotely interested in buying a particular product.

The first column of stats is visitors for each test branch, the second is the conversion for clicking the Buy Now! button, (ignore the next column of 0’s) and the final column is purchase conversion (‘remote conversion’ in Performable).

WE DOUBLED OUR BUTTON CLICKS AND ONLY RAISED REVENUE BY 12% … WHO DO I FIRE?!?

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